Technical Growth Engineer
Your Data-Driven Growth Partner

I prevent data loss and build scalable analytics infrastructures using GTM, GA4, and Google Ads to ensure measurable growth.

Get a Free Audit Test the System
Google Tag Manager Google Analytics 4 Google Ads Server-Side

Why Me?

For any system to function flawlessly, the foundation must be solid. After years of managing complex processes in construction and field operations, I brought this engineering discipline into the digital world and data architecture.

My daily 05:00 AM routine and 21K marathon training have taught me one crucial truth: Success—whether on the asphalt or in the data landscape—doesn't come from sudden bursts. It is built through consistency, accurate measurement, and strategic pacing.

Grounded in Stoic philosophy, I maintain calm during crises and build unshakable foundations for your brand's growth journey utilizing Server-Side Tracking, GA4, and GTM.

Hakan Soydan - Technical Growth Engineer

My Expertise

Phase 1: Data Architect

Stop moving in the dark. I build your entire data infrastructure flawlessly from the ground up.

  • GTM & GA4 Setup
  • Comprehensive Data Audit
  • Server-Side Tracking Integration
  • Data Loss Optimization

Phase 2: Growth Engine

By processing the right data, we scale your conversion rates and ad performance.

  • Google Ads Setup & Management
  • Advanced Conversion Tracking
  • Form & Event Optimization
  • Looker Studio Reporting

Tech Stack

The core platforms and tools I use to manage processes and build your data architecture.

GTM

Tag Manager

GA4

Analytics 4

GAds

Google Ads

sGTM

Server-Side

Looker

Looker Studio

BQ

BigQuery

How It Works: Test It!

This site is not just a portfolio; it's a live testing environment. By interacting below, you can watch in real-time on the DataLayer monitor how data is flawlessly structured and transmitted to GTM.

🛒 E-Commerce (Fake Purchase)

Simulate a detailed 'purchase' event structured for GA4 standard ecommerce.

📩 Form Submission Test

Triggers a 'generate_lead' event capturing hashed user data securely.

🖱️ Interaction & Scroll Event

// GTM DataLayer initialized. Waiting for user interactions...

Let's Connect

Ready to scale your data architecture or need a free audit? Drop me a message below or schedule a direct meeting.

Or Schedule via Calendly

Or connect via professional networks:

LinkedIn ↗ Upwork ↗

🔒 Privacy & Data Governance (KVKK / GDPR Compliance)

Sandbox Environment Integrity: All data entered into the "DataLayer Lab" simulations (including names and emails) is processed strictly client-side within your own browser. No input data is transmitted to, stored on, or harvested by any external server.

Enterprise Privacy Standards: In production environments, I firmly adhere to strict global data protection laws (KVKK No. 6698 / GDPR). All Personally Identifiable Information (PII) processed via Google Tag Manager or Server-Side pipelines is programmatically hashed using irreversible SHA-256 cryptographic algorithms before being dispatched to advertising engines or analytical tools. Data infrastructure integrity is never compromised.